La Mala Vida Clothing launching in the summer of 2008 melds traditional Mexican symbolism and iconography with a modern twist. Their clothing deconstructs fashion barriers and forms new alliances with other American sub-cultures such as Punk and Pin-Up. They differ from other clothing companies by relinquishing contemporary fashion ideology and deviating from the cookie cutter look that so many clothing companies have become.
La Mala Vida Clothing has not only an aesthetic value but commits itself to exploring the darkness of humanity through fashion. La Mala Vida Clothing was born in the mind of its designer and CEO Daniel Jose Gutierrez. Gutierrez views La Mala Vida Clothing as a mirror reflecting the barrio life that is synonymous with “La Mala Vida” lifestyle so many minorities experience living in the barrios and ghettos of America. Hopes and dreams come second to the reality of poverty and socio-economic status in our competitive society. This drives many people to live “La Mala Vida” or the bad life.
Anyone can be touched by “La Mala Vida,” from the committing securities fraud to the guy living in the barrio hustling on the streets to make a living. CEO of a Fortune 500 company La Mala Vida thrives on the darkness and dysfunction of humanity and the competitive nature of our society.
Who would have thought contemporary fashion could be so deep?
Check em' out! TRU-ass styles with more to come! Keep ur eyes open!!
-VICIOUS-
La Mala Vida Clothing has not only an aesthetic value but commits itself to exploring the darkness of humanity through fashion. La Mala Vida Clothing was born in the mind of its designer and CEO Daniel Jose Gutierrez. Gutierrez views La Mala Vida Clothing as a mirror reflecting the barrio life that is synonymous with “La Mala Vida” lifestyle so many minorities experience living in the barrios and ghettos of America. Hopes and dreams come second to the reality of poverty and socio-economic status in our competitive society. This drives many people to live “La Mala Vida” or the bad life.
Anyone can be touched by “La Mala Vida,” from the committing securities fraud to the guy living in the barrio hustling on the streets to make a living. CEO of a Fortune 500 company La Mala Vida thrives on the darkness and dysfunction of humanity and the competitive nature of our society.
Who would have thought contemporary fashion could be so deep?
Check em' out! TRU-ass styles with more to come! Keep ur eyes open!!
-VICIOUS-
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